- Branding
- Brand managers are smart cookies. But they can get stuck inside the very walls they’re trying to expand. Brown brings a refreshing outside-the-walls viewpoint to keep brands vibrant and focused.
- Communication
- Everyone thinks they can write an ad. Or build a website. And they probably can. The question is, “Can anyone write an ad that gets read let alone delivers your position?” The goal is not to place advertising. It’s to place advertising that works.
- Distribution
- The distribution channel is one of the greatest missed opportunities in today’s retail environment. Retailers are starving for help in motivating and training their sales associates in how to sell your products. Put simply, if you ignore them, they’ll ignore you.
- Research
- Every marketing expense should have a research component built in. Because marketing is never pure. There is always a level of waste. So instead of spending your entire budget on media or printing, hold back a small percentage to discover what worked and what didn’t. And then use what you learn to gain efficiency the next time around.
- Team Development
- There are times when some business relationships get sideways. It can involve your own staff or even a client. And though they can be hard to identify, the damage is easy to see. Internally your productivity goes down. Externally, your clients start to look elsewhere. In unique situations Brown has been asked to root out problematic situations that were draining the energy of a company. At first, he did it as a favor. But he has developed a knack of uncovering and resolving difficult situations through calm exploration coupled with insightful solutions.
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